Facebook ad account limit and its features

Facebook's ad account limit regulates spending and the number of active campaigns. This helps the social network control risk, especially for new profiles, and protects the platform from fraudulent activity.

In particular, a new ad account often has a low budget limit of up to $250 per day. This can be increased as the profile is successfully utilized.

For affiliate marketing and marketing professionals, limits can be a significant barrier to achieving goals. They place limits on the amount of traffic that can be attracted, especially when dealing with large offers or in highly competitive environments, which can cause webmasters to lose a significant percentage of revenue. Understanding how these limits work and how to overcome them is key to avoiding downtime and increasing profitability.

What are the basics of running a Facebook ad account? Follow the link and find out what are the specifics of using an ad account in affiliate marketing.

How to know your account limit

To determine how much you can spend on Facebook ads, you need to perform the following actions:

• check notifications in Ads Manager. Usually, Facebook informs you about reaching the limit through the Ads Manager panel;

• Analyze your spending. If you can't increase the daily budget, it's possible that the current limit has already been reached;

• contact support. Facebook specialists can provide information about the current limit and possible ways to increase it;

• examine your payment history. Regular, constant and timely payments can help to increase the limit.

All necessary data can be found in the public domain.

We recommend reading AffCommunity article “A Guide to Recovering Facebook Ad Accounts”.

How limits work

Facebook limits can be divided into two groups: financial and technical. Financial limits define the amount you can spend in a certain period of time. Technical limits set the maximum number of active ads, campaigns, or ad accounts that can be managed. For new accounts, these limits are usually minimal, but can be increased if the user demonstrates payment stability.

How to bypass limits

In 2025, circumventing limits requires skill and caution. It is important to remember that cheating and violating Facebook's policies can result in a full account lockout.

Ways to Bypass Limits

To overcome the limits, you can apply several methods:

1. Register additional accounts through Business Manager.

2. Cooperate with intermediaries, as advertising agencies have higher limits.

3. Make regular payments to increase Facebook's trust and remove restrictions.

4. Protect your accounts and work with profiles using proxies.

5. Make a reasonable request to the support team to increase the limit, providing proof of successful performance.

6. Distribute advertising tasks between different accounts or teams to optimize performance.

To manage resources successfully, ad campaigns should be carefully designed with the available budget in mind. You should not drastically increase your budget so as not to raise suspicions with Facebook's algorithms. It is also important to analyze your accounts regularly to identify problem areas and find ways to optimize spending.